There was a great article in the New Yorker in May about how consumer electronic products often have too many features and why this happens. The dilemma is that products with lots of features sell well but, at the same time, they are also the products that are most frequently returned. This puts consumer product manufacturers in a tough place because more features=more sales but it also means a poor user experience.
The most interesting part about this article is how people make purchasing decisions and don't seem to know what is in their best interest, or at least have a hard time processing trade-offs. Consumers overestimate how many features they will use and don't seem to take into account the added learning or complexity.
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1 comment:
there is an interesting article in the economist that talks about innovation --you should check it out.
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